MESSAGING

MESSAGING

 

We've established three themes for our floral relief collection: Inspiring Hope, Thank You and Miss You.

Inspiring Hope: Through the uplifting verbiage, “To a Brighter New World” and “Hope Blooms,” we aim to provide comfort to consumers, ensuring them that happiness can be found even after the most troubling of times.

Thank You: Messages of thanks like “Not All Heroes Wear Capes” and “You’re Extraordinary,” are communicated to all of the individuals who have put their lives on the line throughout the COVID-19 pandemic.

Miss You: When quarantine is lifted, many consumers will finally be reuniting with loved ones. Taglines “For the Missed Times” and “Nice to See You Again,” will help celebrate these heartfelt reunions amongst families and friends.

 

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