The true environmental cost of our way of life has become progressively more apparent over the course of the 21st century. This new global ambition calls for the reduction of carbon gas emissions which, regrettably, are a by-product of countless industrial processes. As a result, Decowraps is committed to developing more sustainable packaging solutions through the utilization of plant based plastics, which are more commonly known as bioplastics.
At Decowraps, we aim to create packaging that will successfully represent your target consumer as well as represent your own brand. With the environmental challenges our world is facing today, massive branding opportunities are emerging simultaneously. During this unique moment in history, companies are now able to communicate their beliefs directly to consumers - solely through their packaging. Each day, more and more consumers are feeling tremendous amounts of guilt regarding the negative impacts their unceasing consumption has on the planet. Consequently, consumers are choosing brands that will alleviate that guilt and, in some way, create a positive impact on the world. Selecting the right packaging materials will not only have a positive effect on the environment but will also effectively position your brand in the eyes of the consumer.
Even though there is currently no perfect solution for sustainable packaging, Decowraps is committed to proactively combating these environmental issues. In the floral packaging industry, the transition to sustainably sourced and/or recycled solutions will diminish plastic production & waste, as well as reduce the percentage of carbon gas emissions. Together, through the power of science and innovation, we can create a positive impact in our world for future generations to come.
The only question remaining is: How do you want to position your brand? In order for you to easily decide which packaging material is best for you, we have classified common sustainability issues into three distinct categories:
Start of Life: What is your current packaging made out of? Products revolving around the “Start of Life” emphasize the source of which the product was created. Unlike countless plastic goods which are produced as a result of burning fossil fuels, biobased products originate from nature and are therefore, considered renewable resources.
End of Life: What happens to your packaging once it leaves the store? Products focusing on the “End of Life” are dependent on consumer behavior. In order for packaging to be disposed of in a sustainable manner, consumers must place the packaging in their recycling bins or take them to composting facilities.
Carbon Footprint: What is the carbon footprint of your current packaging? Products centering around “Carbon Footprint” focus on the production of carbon emissions emitted into our atmosphere. Every year, the global plastic production steadily increases. By 2050, scientists predict that the world will be producing more than 1 billion tons of plastic per year, representing a staggering 15% of our total global carbon emissions. Choosing a more climate friendly solution such as plant-based packaging is consequently a great solution, as its carbon footprint is significantly lower than that of traditional plastics. In fact, by utilizing certain bioplastics, carbon emissions end up being negative, meaning that the emission is less than the uptake.